Create change your organization can feel and see
Since 1991, Maddock Douglas has been providing its clients with the fresh thinking, innovation and diverse expertise to envision the future and build toward it.
Webinar Replay: Getting from Insight to Foresight
Cindy Malone and Abigail Bisi discuss the difference between insights you use every day and foresights — potential consumer truths that can change the way you approach your organization's growth. They also discuss how you can leverage real data to make better, more confident decisions about where to focus your company's future innovation efforts.
How can you figure out what consumers are going to want and need in the future — without asking them? Cindy and Abigail discuss how to quantify the future. (30 minutes)
The video is also available on Vimeo.